US PRIVATE INDUSTRY · NAICS 5418

Advertising, public relations, and related servicesAverage pay, explained.

Compare published payroll wages for covered private jobs in this industry. See its national average and available state figures with employment and establishment context.

2025 annual data2022 NAICSPrivate ownership
Average annual pay
$110,916
Payroll wages per covered job
Average weekly wage
$2,133
Native published weekly average
Average employment
478,109
Covered jobs, including part-time work
Average establishments
79,336
Reporting locations; not distinct companies

Read the pay definition first.

These are average payroll wages for covered private-sector jobs in the industry, including full-time and part-time work. They are not a median, an occupation-specific salary, an individual offer or a total compensation package. Employer benefits are excluded; the wage definition can include bonuses and certain stock-option payments. The coverage is private establishments in the QCEW program; public-sector employers and many self-employed workers are outside this selection. Different job mixes and hours worked affect comparisons. Broad industry groups and their detailed subindustries overlap; their employment counts must not be added together.

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How pay varies by state.

51 available state / DC records · 2025 · Covered private jobs

Native published averages · Withheld pay remains undisclosed
State / DCAverage annual payAverage weekly wageAverage employmentEstablishments
Missouri$88,488$1,7029,3771,565
Montana$77,171$1,484865316
Nebraska$65,619$1,2622,224482
Nevada$84,258$1,6203,173647
New Hampshire$86,191$1,6581,464428
New Jersey$113,368$2,18016,4661,880
New Mexico$48,870$940969311
New York$157,755$3,03473,9286,066
North Carolina$83,613$1,60813,5513,053
North Dakota$58,968$1,134802142
Ohio$77,623$1,49312,3082,717
Oklahoma$63,956$1,2302,563725
Oregon$101,363$1,9495,3771,233
Pennsylvania$98,632$1,89716,3202,748
Rhode Island$97,126$1,868927379
South Carolina$76,150$1,4646,2521,950
South Dakota$63,848$1,228720188
Tennessee$81,952$1,5767,7701,519
Texas$95,637$1,83933,0244,711
Utah$77,795$1,4964,5861,231
Vermont$99,470$1,913535332
Virginia$96,405$1,85410,9292,085
Washington$125,091$2,4067,5421,201
West Virginia$51,956$999995283
Wisconsin$76,333$1,4687,424986

The coverage behind the number.

US Bureau of Labor Statistics · QCEW

2025 annual data · NAICS 5418 · 2022 classification · Private ownership · All establishment sizes.

Original official data archive
QCEW coverage and wage definitions

What remains unknown?

These averages do not reveal an individual worker’s base salary, experience level, bonus, hours, equity or benefits. Suppressed figures stay undisclosed. Employment counts are covered jobs, not unique people or anonymous Wages.fyi salary submissions.

Source period: 2025 annual average. Evidence acquired 2026-10-18.