US PRIVATE INDUSTRY · NAICS 541840

Media representativesAverage pay, explained.

Compare published payroll wages for covered private jobs in this industry. See its national average and available state figures with employment and establishment context.

2025 annual data2022 NAICSPrivate ownership
Average annual pay
$129,394
Payroll wages per covered job
Average weekly wage
$2,488
Native published weekly average
Average employment
16,531
Covered jobs, including part-time work
Average establishments
3,573
Reporting locations; not distinct companies

Read the pay definition first.

These are average payroll wages for covered private-sector jobs in the industry, including full-time and part-time work. They are not a median, an occupation-specific salary, an individual offer or a total compensation package. Employer benefits are excluded; the wage definition can include bonuses and certain stock-option payments. The coverage is private establishments in the QCEW program; public-sector employers and many self-employed workers are outside this selection. Different job mixes and hours worked affect comparisons. Broad industry groups and their detailed subindustries overlap; their employment counts must not be added together.

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How pay varies by state.

51 available state / DC records · 2025 · Covered private jobs

Native published averages · Withheld pay remains undisclosed
State / DCAverage annual payAverage weekly wageAverage employmentEstablishments
Alabama$92,988$1,78810533
AlaskaNot disclosedWithheld by sourceNot disclosedNot disclosed3
Arizona$94,710$1,82122079
Arkansas$66,645$1,2824322
California$179,001$3,4422,253401
Colorado$134,199$2,5818337
Connecticut$144,892$2,78629174
DelawareNot disclosedWithheld by sourceNot disclosedNot disclosed12
District of Columbia, not unknown$144,562$2,7808332
Florida$109,370$2,1031,182348
Georgia$127,703$2,4561,099151
Hawaii$87,228$1,6771514
Idaho$86,954$1,6726427
Illinois$122,210$2,3501,281174
Indiana$93,003$1,78913549
Iowa$94,281$1,81313235
Kansas$89,569$1,7229224
Kentucky$75,792$1,45816347
Louisiana$75,545$1,4536332
Maine$87,263$1,6784823
Maryland$105,752$2,03436490
Massachusetts$130,936$2,51819362
Michigan$104,708$2,01429578
Minnesota$104,436$2,00817064
Mississippi$64,038$1,231910

The coverage behind the number.

US Bureau of Labor Statistics · QCEW

2025 annual data · NAICS 541840 · 2022 classification · Private ownership · All establishment sizes.

Original official data archive
QCEW coverage and wage definitions

What remains unknown?

These averages do not reveal an individual worker’s base salary, experience level, bonus, hours, equity or benefits. Suppressed figures stay undisclosed. Employment counts are covered jobs, not unique people or anonymous Wages.fyi salary submissions.

Source period: 2025 annual average. Evidence acquired 2026-10-18.