US PRIVATE INDUSTRY · NAICS 541840

Media representativesAverage pay, explained.

Compare published payroll wages for covered private jobs in this industry. See its national average and available state figures with employment and establishment context.

2025 annual data2022 NAICSPrivate ownership
Average annual pay
$129,394
Payroll wages per covered job
Average weekly wage
$2,488
Native published weekly average
Average employment
16,531
Covered jobs, including part-time work
Average establishments
3,573
Reporting locations; not distinct companies

Read the pay definition first.

These are average payroll wages for covered private-sector jobs in the industry, including full-time and part-time work. They are not a median, an occupation-specific salary, an individual offer or a total compensation package. Employer benefits are excluded; the wage definition can include bonuses and certain stock-option payments. The coverage is private establishments in the QCEW program; public-sector employers and many self-employed workers are outside this selection. Different job mixes and hours worked affect comparisons. Broad industry groups and their detailed subindustries overlap; their employment counts must not be added together.

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How pay varies by state.

51 available state / DC records · 2025 · Covered private jobs

Native published averages · Withheld pay remains undisclosed
State / DCAverage annual payAverage weekly wageAverage employmentEstablishments
Missouri$177,581$3,41542156
Montana$69,938$1,3453010
Nebraska$107,237$2,06211237
Nevada$113,865$2,19017632
New HampshireNot disclosedWithheld by sourceNot disclosedNot disclosed19
New Jersey$136,035$2,616853190
New MexicoNot disclosedWithheld by sourceNot disclosedNot disclosed8
New York$165,252$3,1781,941228
North Carolina$122,040$2,3471,32899
North Dakota$60,976$1,1734410
Ohio$80,462$1,547196108
Oklahoma$80,822$1,5546532
Oregon$112,791$2,16917436
Pennsylvania$104,662$2,01349689
Rhode Island$103,925$1,9993419
South Carolina$59,442$1,14325078
South Dakota$87,012$1,673158
Tennessee$96,960$1,86521054
Texas$116,582$2,242890174
Utah$96,942$1,86422856
VermontNot disclosedWithheld by sourceNot disclosedNot disclosed11
Virginia$75,088$1,44429283
Washington$122,520$2,356275172
West Virginia$65,165$1,253911
Wisconsin$103,928$1,9995828

The coverage behind the number.

US Bureau of Labor Statistics · QCEW

2025 annual data · NAICS 541840 · 2022 classification · Private ownership · All establishment sizes.

Original official data archive
QCEW coverage and wage definitions

What remains unknown?

These averages do not reveal an individual worker’s base salary, experience level, bonus, hours, equity or benefits. Suppressed figures stay undisclosed. Employment counts are covered jobs, not unique people or anonymous Wages.fyi salary submissions.

Source period: 2025 annual average. Evidence acquired 2026-10-18.