Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
A wage reference for United States.
Published wage percentiles describe a distribution within the source occupation group. They provide context for a career decision; employer packages and job offers have their own terms.
This wage group may include multiple detailed occupations. The figures are for the source group, which may be broader than Public Relations Managers. They are not an exact-title, employer, experience or seniority match.
May 2025 · USD · United States. Annual and hourly figures are shown only when the source publishes them; neither is calculated from the other.
U.S. Bureau of Labor Statistics occupational wage data, distributed through the O*NET® OnLine service.
Annual wage thresholds
USD per year
Hourly wage thresholds
USD per hour
| Percentile | Annual wage (USD/year) | Hourly wage (USD/hour) |
|---|---|---|
| 10th | $82,410 | $39.62 |
| 25th | $106,580 | $51.24 |
| 50th · Median | $146,910 | $70.63 |
| 75th | $204,520 | $98.33 |
| 90th | $284,990 | $137.01 |
“≥” means at least the published amount; “≤” means at most that amount. These are bounds, not exact values. “Not published” means the source did not provide that figure. Occupational wages follow the source definition and do not establish an employer’s base salary, equity or total compensation.
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What this career involves.
Occupation definitions describe common work. Responsibilities and requirements vary by employer and specific job.
Selected title examples
Expand more title examples (7)
Typical tasks
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Assign, supervise, and review the activities of public relations staff.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Develop, implement, or maintain crisis communication plans.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Manage communications budgets.
Expand more tasks (14)
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Observe and report on social, economic, and political trends that might affect employers.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Respond to requests for information about employers' activities or status.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Produce films and other video products, regulate their distribution, and operate film library.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Design and edit promotional publications, such as brochures.
- Manage in-house communication courses.
- Maintain company archives.
Skills used in this work
- Speaking
- Talking to others to convey information effectively.
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Expand more skills (29)
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Persuasion
- Persuading others to change their minds or behavior.
- Coordination
- Adjusting actions in relation to others' actions.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Service Orientation
- Actively looking for ways to help people.
- Time Management
- Managing one's own time and the time of others.
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Instructing
- Teaching others how to do something.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Management of Financial Resources
- Determining how money will be spent to get the work done, and accounting for these expenditures.
- Management of Material Resources
- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
- Mathematics
- Using mathematics to solve problems.
- Operations Analysis
- Analyzing needs and product requirements to create a design.
- Operation and Control
- Controlling operations of equipment or systems.
- Operations Monitoring
- Watching gauges, dials, or other indicators to make sure a machine is working properly.
- Programming
- Writing computer programs for various purposes.
- Technology Design
- Generating or adapting equipment and technology to serve user needs.
- Quality Control Analysis
- Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
- Science
- Using scientific rules and methods to solve problems.
- Equipment Maintenance
- Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
- Equipment Selection
- Determining the kind of tools and equipment needed to do a job.
- Installation
- Installing equipment, machines, wiring, or programs to meet specifications.
- Repairing
- Repairing machines or systems using the needed tools.
- Troubleshooting
- Determining causes of operating errors and deciding what to do about it.
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