Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
A wage reference for United States.
Published wage percentiles describe a distribution within the source occupation group. They provide context for a career decision; employer packages and job offers have their own terms.
This wage group may include multiple detailed occupations. The figures are for the source group, which may be broader than Marketing Managers. They are not an exact-title, employer, experience or seniority match.
May 2025 · USD · United States. Annual and hourly figures are shown only when the source publishes them; neither is calculated from the other.
U.S. Bureau of Labor Statistics occupational wage data, distributed through the O*NET® OnLine service.
Annual wage thresholds
USD per year
Hourly wage thresholds
USD per hour
| Percentile | Annual wage (USD/year) | Hourly wage (USD/hour) |
|---|---|---|
| 10th | $90,260 | $43.39 |
| 25th | $123,020 | $59.15 |
| 50th · Median | $166,790 | $80.19 |
| 75th | $216,410 | $104.04 |
| 90th | $293,610 | $141.16 |
“≥” means at least the published amount; “≤” means at most that amount. These are bounds, not exact values. “Not published” means the source did not provide that figure. Occupational wages follow the source definition and do not establish an employer’s base salary, equity or total compensation.
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What this career involves.
Occupation definitions describe common work. Responsibilities and requirements vary by employer and specific job.
Selected title examples
Expand more title examples (20)
Typical tasks
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Expand more tasks (14)
- Initiate market research studies, or analyze their findings.
- Compile lists describing product or service offerings.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Select products or accessories to be displayed at trade or special production shows.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Develop business cases for environmental marketing strategies.
Skills used in this work
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking
- Talking to others to convey information effectively.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Expand more skills (29)
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Persuasion
- Persuading others to change their minds or behavior.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Coordination
- Adjusting actions in relation to others' actions.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Time Management
- Managing one's own time and the time of others.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Operations Analysis
- Analyzing needs and product requirements to create a design.
- Instructing
- Teaching others how to do something.
- Mathematics
- Using mathematics to solve problems.
- Service Orientation
- Actively looking for ways to help people.
- Management of Financial Resources
- Determining how money will be spent to get the work done, and accounting for these expenditures.
- Management of Material Resources
- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
- Operations Monitoring
- Watching gauges, dials, or other indicators to make sure a machine is working properly.
- Quality Control Analysis
- Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
- Technology Design
- Generating or adapting equipment and technology to serve user needs.
- Programming
- Writing computer programs for various purposes.
- Science
- Using scientific rules and methods to solve problems.
- Equipment Maintenance
- Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
- Equipment Selection
- Determining the kind of tools and equipment needed to do a job.
- Installation
- Installing equipment, machines, wiring, or programs to meet specifications.
- Operation and Control
- Controlling operations of equipment or systems.
- Repairing
- Repairing machines or systems using the needed tools.
- Troubleshooting
- Determining causes of operating errors and deciding what to do about it.
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