Sales Managers
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
A wage reference for United States.
Published wage percentiles describe a distribution within the source occupation group. They provide context for a career decision; employer packages and job offers have their own terms.
This wage group may include multiple detailed occupations. The figures are for the source group, which may be broader than Sales Managers. They are not an exact-title, employer, experience or seniority match.
May 2025 · USD · United States. Annual and hourly figures are shown only when the source publishes them; neither is calculated from the other.
U.S. Bureau of Labor Statistics occupational wage data, distributed through the O*NET® OnLine service.
Annual wage thresholds
USD per year
Hourly wage thresholds
USD per hour
| Percentile | Annual wage (USD/year) | Hourly wage (USD/hour) |
|---|---|---|
| 10th | $73,170 | $35.18 |
| 25th | $100,360 | $48.25 |
| 50th · Median | $148,270 | $71.28 |
| 75th | $207,340 | $99.68 |
| 90th | $290,540 | $139.68 |
“≥” means at least the published amount; “≤” means at most that amount. These are bounds, not exact values. “Not published” means the source did not provide that figure. Occupational wages follow the source definition and do not establish an employer’s base salary, equity or total compensation.
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Compare an entered wage with the published thresholds for United States. Your entry stays on this page.
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What this career involves.
Occupation definitions describe common work. Responsibilities and requirements vary by employer and specific job.
Selected title examples
Expand more title examples (37)
Typical tasks
- Oversee regional and local sales managers and their staffs.
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
- Review operational records and reports to project sales and determine profitability.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
Expand more tasks (11)
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
- Determine price schedules and discount rates.
- Prepare budgets and approve budget expenditures.
- Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
- Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
- Represent company at trade association meetings to promote products.
- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
- Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.
- Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
- Assess marketing potential of new and existing store locations, considering statistics and expenditures.
- Direct foreign sales and service outlets of an organization.
Skills used in this work
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Speaking
- Talking to others to convey information effectively.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
Expand more skills (29)
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Persuasion
- Persuading others to change their minds or behavior.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Coordination
- Adjusting actions in relation to others' actions.
- Instructing
- Teaching others how to do something.
- Time Management
- Managing one's own time and the time of others.
- Service Orientation
- Actively looking for ways to help people.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Management of Financial Resources
- Determining how money will be spent to get the work done, and accounting for these expenditures.
- Mathematics
- Using mathematics to solve problems.
- Management of Material Resources
- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
- Operations Analysis
- Analyzing needs and product requirements to create a design.
- Operation and Control
- Controlling operations of equipment or systems.
- Operations Monitoring
- Watching gauges, dials, or other indicators to make sure a machine is working properly.
- Quality Control Analysis
- Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
- Programming
- Writing computer programs for various purposes.
- Science
- Using scientific rules and methods to solve problems.
- Technology Design
- Generating or adapting equipment and technology to serve user needs.
- Equipment Maintenance
- Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
- Equipment Selection
- Determining the kind of tools and equipment needed to do a job.
- Installation
- Installing equipment, machines, wiring, or programs to meet specifications.
- Repairing
- Repairing machines or systems using the needed tools.
- Troubleshooting
- Determining causes of operating errors and deciding what to do about it.
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