Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
A wage reference for United States.
Published wage percentiles describe a distribution within the source occupation group. They provide context for a career decision; employer packages and job offers have their own terms.
This wage group may include multiple detailed occupations. The figures are for the source group, which may be broader than Market Research Analysts and Marketing Specialists. They are not an exact-title, employer, experience or seniority match.
May 2025 · USD · United States. Annual and hourly figures are shown only when the source publishes them; neither is calculated from the other.
U.S. Bureau of Labor Statistics occupational wage data, distributed through the O*NET® OnLine service.
Annual wage thresholds
USD per year
Hourly wage thresholds
USD per hour
| Percentile | Annual wage (USD/year) | Hourly wage (USD/hour) |
|---|---|---|
| 10th | $43,390 | $20.86 |
| 25th | $58,350 | $28.05 |
| 50th · Median | $78,760 | $37.87 |
| 75th | $108,310 | $52.07 |
| 90th | $155,480 | $74.75 |
“≥” means at least the published amount; “≤” means at most that amount. These are bounds, not exact values. “Not published” means the source did not provide that figure. Occupational wages follow the source definition and do not establish an employer’s base salary, equity or total compensation.
Where does your number sit?
Compare an entered wage with the published thresholds for United States. Your entry stays on this page.
This compares wage amounts to published percentile thresholds. It does not estimate your personal percentile, adjust for your experience, or compare total compensation. Match the wage definition and occupation group before using the result.
What this career involves.
Occupation definitions describe common work. Responsibilities and requirements vary by employer and specific job.
Selected title examples
Expand more title examples (22)
Typical tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Expand more tasks (7)
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
- Direct trained survey interviewers.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Forecast and track marketing and sales trends, analyzing collected data.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Develop and implement procedures for identifying advertising needs.
Skills used in this work
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Speaking
- Talking to others to convey information effectively.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
Expand more skills (29)
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Mathematics
- Using mathematics to solve problems.
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Persuasion
- Persuading others to change their minds or behavior.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Coordination
- Adjusting actions in relation to others' actions.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Time Management
- Managing one's own time and the time of others.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Service Orientation
- Actively looking for ways to help people.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Operations Analysis
- Analyzing needs and product requirements to create a design.
- Instructing
- Teaching others how to do something.
- Programming
- Writing computer programs for various purposes.
- Science
- Using scientific rules and methods to solve problems.
- Management of Financial Resources
- Determining how money will be spent to get the work done, and accounting for these expenditures.
- Management of Material Resources
- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
- Operations Monitoring
- Watching gauges, dials, or other indicators to make sure a machine is working properly.
- Technology Design
- Generating or adapting equipment and technology to serve user needs.
- Quality Control Analysis
- Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
- Equipment Maintenance
- Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
- Equipment Selection
- Determining the kind of tools and equipment needed to do a job.
- Installation
- Installing equipment, machines, wiring, or programs to meet specifications.
- Operation and Control
- Controlling operations of equipment or systems.
- Repairing
- Repairing machines or systems using the needed tools.
- Troubleshooting
- Determining causes of operating errors and deciding what to do about it.
Explore wages by location.
567 retained state and local wage references are available. Start with these selected locations, or search the full market directory for this career.
Selected states
Selected metro and nonmetro areas
Available links reflect retained source coverage for this career.
Find the next step that fits.
Look at current disclosed job ranges, explore supported employer salary evidence, or build a proposed hiring range with your own assumptions.