Management
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
MAY 2025 · OCCUPATIONAL WAGES
A wage reference for United States.
Published wage percentiles describe a distribution within the source occupation group. They provide context for a career decision; employer packages and job offers have their own terms.
Source wage group: Advertising and Promotions Managers
This wage group may include multiple detailed occupations. The figures are for the source group, which may be broader than Advertising and Promotions Managers. They are not an exact-title, employer, experience or seniority match.
May 2025 · USD · United States. Annual and hourly figures are shown only when the source publishes them; neither is calculated from the other.
U.S. Bureau of Labor Statistics occupational wage data, distributed through the O*NET® OnLine service.
Median annual wage$133,660USD per year · Published 50th percentile
Median hourly wage$64.26USD per hour · Published 50th percentile
Annual wage thresholds
USD per year
Hourly wage thresholds
USD per hour
| Percentile | Annual wage (USD/year) | Hourly wage (USD/hour) |
|---|---|---|
| 10th | $63,300 | $30.43 |
| 25th | $91,370 | $43.93 |
| 50th · Median | $133,660 | $64.26 |
| 75th | $201,050 | $96.66 |
| 90th | $286,240 | $137.62 |
“≥” means at least the published amount; “≤” means at most that amount. These are bounds, not exact values. “Not published” means the source did not provide that figure. Occupational wages follow the source definition and do not establish an employer’s base salary, equity or total compensation.
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THE WORK BEHIND THE TITLE
What this career involves.
Occupation definitions describe common work. Responsibilities and requirements vary by employer and specific job.
Selected title examples
Account ExecutiveAccount ManagerAd Account Executive (Advertising Account Executive)Ad Account Manager (Advertising Account Manager)Ad Accounts Executive (Advertising Accounts Executive)Ad Agency Manager (Advertising Agency Manager)Ad Campaign Manager (Advertising Campaign Manager)Ad Coordinator (Advertising Coordinator)Ad Director (Advertising Director)Ad Executive (Advertising Executive)Ad Manager (Advertising Manager)Ad Operations Manager (Advertising Operations Manager)
Expand more title examples (19)
Ad Production Manager (Advertising Production Manager)Ad Sales Director (Advertising Sales Director)Ad Sales Manager (Advertising Sales Manager)Campaign DirectorCampaign ManagerCampaign Program ManagerClassified Ad Manager (Classified Advertising Manager)Creative Services DirectorDigital Ad Manager (Digital Advertising Manager)Digital Advertising DirectorDigital Marketing CoordinatorMedia DirectorOnline Advertising Director (Online Ad Director)Promotions DirectorPromotions Executive Producer (Promos Executive Producer)Promotions ManagerPromotions Marketing ManagerPromotions SupervisorStreet Team Manager
Typical tasks
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Expand more tasks (24)
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Analyze the effectiveness of marketing tactics or channels.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Coordinate with the media to disseminate advertising.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Analyze marketing or sales trends to forecast future conditions.
- Prepare and negotiate advertising and sales contracts.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Represent company at trade association meetings to promote products.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Contact organizations to explain services and facilities offered.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Plan and execute advertising policies and strategies for organizations.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Train and direct workers engaged in developing and producing advertisements.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Direct and coordinate product research and development.
Skills used in this work
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking
- Talking to others to convey information effectively.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Expand more skills (29)
- Coordination
- Adjusting actions in relation to others' actions.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Time Management
- Managing one's own time and the time of others.
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Persuasion
- Persuading others to change their minds or behavior.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Instructing
- Teaching others how to do something.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Service Orientation
- Actively looking for ways to help people.
- Mathematics
- Using mathematics to solve problems.
- Operations Analysis
- Analyzing needs and product requirements to create a design.
- Management of Financial Resources
- Determining how money will be spent to get the work done, and accounting for these expenditures.
- Management of Material Resources
- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
- Quality Control Analysis
- Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
- Operations Monitoring
- Watching gauges, dials, or other indicators to make sure a machine is working properly.
- Programming
- Writing computer programs for various purposes.
- Technology Design
- Generating or adapting equipment and technology to serve user needs.
- Science
- Using scientific rules and methods to solve problems.
- Troubleshooting
- Determining causes of operating errors and deciding what to do about it.
- Equipment Maintenance
- Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
- Equipment Selection
- Determining the kind of tools and equipment needed to do a job.
- Installation
- Installing equipment, machines, wiring, or programs to meet specifications.
- Operation and Control
- Controlling operations of equipment or systems.
- Repairing
- Repairing machines or systems using the needed tools.
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