Business and Financial Operations
Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
MAY 2025 · OCCUPATIONAL WAGES
A wage reference for United States.
Published wage percentiles describe a distribution within the source occupation group. They provide context for a career decision; employer packages and job offers have their own terms.
Source wage group: Market Research Analysts and Marketing Specialists
This wage group may include multiple detailed occupations. The figures are for the source group, which may be broader than Search Marketing Strategists. They are not an exact-title, employer, experience or seniority match.
May 2025 · USD · United States. Annual and hourly figures are shown only when the source publishes them; neither is calculated from the other.
U.S. Bureau of Labor Statistics occupational wage data, distributed through the O*NET® OnLine service.
Median annual wage$78,760USD per year · Published 50th percentile
Median hourly wage$37.87USD per hour · Published 50th percentile
Annual wage thresholds
USD per year
Hourly wage thresholds
USD per hour
| Percentile | Annual wage (USD/year) | Hourly wage (USD/hour) |
|---|---|---|
| 10th | $43,390 | $20.86 |
| 25th | $58,350 | $28.05 |
| 50th · Median | $78,760 | $37.87 |
| 75th | $108,310 | $52.07 |
| 90th | $155,480 | $74.75 |
“≥” means at least the published amount; “≤” means at most that amount. These are bounds, not exact values. “Not published” means the source did not provide that figure. Occupational wages follow the source definition and do not establish an employer’s base salary, equity or total compensation.
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THE WORK BEHIND THE TITLE
What this career involves.
Occupation definitions describe common work. Responsibilities and requirements vary by employer and specific job.
Selected title examples
Customer Experience StrategistDigital MarketerDigital Marketing StrategistDigital Media PlannerDigital StrategistE-commerce StrategistElectronic Commerce Specialist (E-Commerce Specialist)Experience Planning StrategistExperience StrategistHTML Developer (HyperText Markup Language Developer)Interactive Marketing StrategistInteractive Media Marketing Specialist
Expand more title examples (48)
Interactive Media Marketing StrategistInternet AnalystInternet E-Commerce Specialist (Internet Electronic Commerce Specialist)Internet Marketing SpecialistInternet Marketing StrategistInternet Media PlannerMarketing Communications SpecialistMarketing ConsultantMarketing SpecialistNew Media StrategistOnline Marketing ConsultantOnline Marketing StrategistOnline User Experience StrategistPaid Media SpecialistPaid Search ConsultantPaid Search ManagerPaid Search Marketing StrategistPaid Search SpecialistPaid Search StrategistPPC Specialist (Pay Per Click Specialist)PPC Specialist (Pay-Per-Click Specialist)PPC Strategist (Pay-Per-Click Strategist)Search Advertising StrategistSearch AssociateSearch ConsultantSearch Engine EvaluatorSearch Engine Marketing AnalystSearch Engine Marketing Specialist (SEM Specialist)Search Engine Marketing Strategist (SEM Strategist)Search Engine Optimization Analyst (SEO Analyst)Search Engine Optimization Consultant (SEO Consultant)Search Engine Optimization Content SpecialistSearch Engine Optimization Specialist (SEO Specialist)Search Engine Optimizer (SEO)Search Engineer Marketing SpecialistSearch ManagerSearch Marketing AnalystSearch Marketing SpecialistSearch Quality AnalystSearch SpecialistSearch StrategistSEO Strategist (Search Engine Optimization Strategist)Social Media SpecialistSocial Media StrategistStrategistTechnical Marketing SpecialistUsability StrategistWeb Analyst
Typical tasks
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Expand more tasks (30)
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Execute or manage social media campaigns to inform search marketing tactics.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Assist in the development of online transaction or security policies.
- Execute and manage communications with digital journalists or bloggers.
- Resolve product availability problems in collaboration with customer service staff.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
Skills used in this work
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Expand more skills (29)
- Speaking
- Talking to others to convey information effectively.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Coordination
- Adjusting actions in relation to others' actions.
- Persuasion
- Persuading others to change their minds or behavior.
- Instructing
- Teaching others how to do something.
- Time Management
- Managing one's own time and the time of others.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Service Orientation
- Actively looking for ways to help people.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Mathematics
- Using mathematics to solve problems.
- Programming
- Writing computer programs for various purposes.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Technology Design
- Generating or adapting equipment and technology to serve user needs.
- Management of Financial Resources
- Determining how money will be spent to get the work done, and accounting for these expenditures.
- Operations Analysis
- Analyzing needs and product requirements to create a design.
- Operations Monitoring
- Watching gauges, dials, or other indicators to make sure a machine is working properly.
- Management of Material Resources
- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
- Quality Control Analysis
- Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
- Science
- Using scientific rules and methods to solve problems.
- Troubleshooting
- Determining causes of operating errors and deciding what to do about it.
- Equipment Maintenance
- Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
- Equipment Selection
- Determining the kind of tools and equipment needed to do a job.
- Installation
- Installing equipment, machines, wiring, or programs to meet specifications.
- Operation and Control
- Controlling operations of equipment or systems.
- Repairing
- Repairing machines or systems using the needed tools.
FIND YOUR MARKET
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